Innovative Solutions Through User-Centered Design and Strategic Problem-Solving
Engaging Visual Narratives with Dynamic Motion and Creative Animation
Facilitating Exceptional User Experiences by Collaborating with Developers
Led the design of CreditLens, one of Moody's best-selling B2B SaaS applications and the largest in its category. This solution empowers financial institutions with commercial lending decisions and advanced risk assessment capabilities. Implemented high-engagement features, including custom email notifications and Generative AI workflow, resulting in a 20% increase in CSAT scores.
Managed multiple digital projects, including investment platform Kotak Cherry, banking platform Kotak Bank app, and e-commerce platform KayMall and ONDC. Established, mentored, and led a design team of six multidisciplinary designers. Led design reviews, facilitated team grooming sessions, improved team collaboration, fostered a feedback culture, and promoted individual growth.
Led the redesign of the mobile app, overseeing projects through initial concept, execution, and evolution. Successfully led multiple projects, including the 5nance.com app, SaaS platform Surakshchakra for insurance agents driving a 63% month-over-month growth in the first quarter of launch, and B2B platform for investment advisors.
Led a team of 4 front-end developers in spearheading the development of efficient code using HTML/CSS and jQuery. Collaborated with cross-functional teams, including product management and quality assurance, to ensure that the software development process met the organization's standards.
Successfully handled a Windows desktop application built on the .NET framework for the Mumbai Police Recruitment division, generating $20,000 in annual revenue, with a focus on delivering exceptional customer satisfaction. Designed and implemented robust Microsoft SQL databases for multiple applications.